The Facebook chief
executive outlined on Monday why he thought Internet.org, a service
backed by his company that is intended to provide people in emerging
markets with free access to some online applications, would help
telecommunications carriers persuade customers to spend more on
streaming content to their cellphones.
The service, which is
now offered in countries including Paraguay and Zambia, allows
individuals to access Facebook and a limited number of other
applications free. Carriers hope that this access — often the first
time that people have surfed the web — will lead them to spend money
on separate data packages.
‘‘Growing the Internet
is expensive work,’’ Mr. Zuckerberg, dressed in jeans and a gray
T-shirt, told an audience at the Mobile World Congress, an industry
conference that has become an annual global event where telecom
operators talk shop. ‘‘The only way to accelerate that is to help
operators to grow their business.’’
Mr. Zuckerberg’s words
are part of efforts to quell growing disquiet among some carriers,
particularly in Western countries, who say that Facebook, Google and
other Internet companies are taking unfair advantage of carriers’
mobile networks.
Industry executives
say that these Internet services, which are used by billions of
individuals each day, do not invest in the costly infrastructure
required so that people can access applications on their smartphones.
Some also say that the likes of Facebook, which now holds a strong
position in Internet messaging after buying WhatsApp last year for $19
billion, do not face the same tough regulations as traditional
operators.
‘‘We want a level
playing field,’’ Vittorio Colao, Vodafone’s chief executive, said in
Barcelona on Monday. ‘‘Facebook now has become one of the biggest
Internet messaging companies in the world.’’
Mr. Zuckerberg tried
to assuage these concerns, saying that Facebook helped drive extra
revenue to carriers because people were willing to pay extra to access
online services.
‘‘The business of
operators used to be voice and messaging, but that has shifted towards
data,’’ Mr. Zuckerberg said. ‘‘Apps like Facebook drive data usage,
and that’s the future of the business.’’
And after Google
announced earlier on Monday that it was working on partnerships with
carriers to offer its own mobile services, Mr. Zuckerberg reiterated
that he would be willing to work with the search giant on potential
deals, primarily in emerging markets. Both Silicon Valley companies
have announced projects, including blimps equipped to provide Wi-Fi
access to the Internet across broad areas, that are intended to bring
online services to developing countries.
‘‘We would love to do more with them,’’ Mr. Zuckerberg said when asked about potential agreements with Google.
As part of his charm
offensive, Mr. Zuckerberg was joined on stage Monday by executives from
several emerging market carriers that have become partners of
Internet.org.
Christian De Faria,
chief executive of Airtel Africa, one of Facebook’s partners, said he
was initially skeptical about joining the Internet.org initiative.
‘‘One year ago, if you
had asked me about Facebook, I would have said it was like beauty and
the beast,’’ Mr. De Faria told the conference, adding that his
carrier had seen an increase in paid data traffic since joining
Internet.org. ‘‘But I can say that the beast has become more human.’’
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